Car-buying advocates · Ex-dealership insiders

We sit on your side of the desk.

We come with you to the dealership so you get a great deal and don't get ripped off. No unnecessary fees, no marked-up warranties, no inflated rates, no surprises on the car.

Get someone on your side See how it works
We don't take or make money from dealerships. We represent you, the client, in the buying process.
  • On call while you shop
  • In person on purchase day
  • With you at pickup
RETAIL WORKSHEET Customer: You
Stock # Salesperson
Selling price
checked against market ✓
Admin & doc fees
unnecessary — gone
“Protection package”
“mandatory”? declined
Extended warranty
costs them a few hundred
Interest rate
marked up? (dealer reserve)
Monthly payment
lagged? redo the math
TOTAL
How it works

Three steps. You're never on your own.

From your first test drive to the day you get the keys, here's where buyerside fits in. Tap a step to jump ahead.

By phone · We're on call

Test drive & choose your vehicle

We know a purchase sometimes takes more than one trip to the dealership to find the right vehicle. Your first step is to do your test drives and get a real feel for what your next vehicle is going to be.

We won't be there in person for this part, but we're always a phone call away. Before you head in, we'll give you a list of exactly what to look out for.

Before you head in, we'll brief you on

  • Cars you get steered toward because they carry a bonus commission, not because they suit you
  • Used-car red flags: cheap bodywork, mismatched tires, sounds that get brushed off
  • Whether the price actually lines up with the market
Step 1 of 3
What we're really here for

This isn't about squeezing every last dollar out of the dealership. It's about you being treated fairly.

There are more than a handful of ways the average buyer gets lied to or taken advantage of when buying a vehicle.

We'll always do our best to get you an incredible deal. That means:

  • Working to lower your out-the-door (OTD) price.
  • Getting unnecessary fees removed.
  • Making sure you don't overpay for products in the business office. We know which ones are actually worth it, and how much they're marked up.

But first and foremost, our job is making sure you're treated fairly, from your first test drive to the moment you drive away.

From the inside

Things we've personally seen happen.

Not hypotheticals. These are things we've watched happen to real buyers, and exactly what we're there to stop.

  1. Steered toward the car that pays them

    Some dealerships push the vehicles they're currently earning bonus commissions or incentives on. Those incentives do nothing for you.

  2. Problems hidden on used cars

    Cheap bodywork repairs, inspections that weren't done truthfully, mismatched tires, and salespeople brushing off strange sounds or issues so the deal (and their commission) goes through.

  3. Fees and “mandatory” add-ons

    Unnecessary fees, plus warranties and packages presented as mandatory when their real job is padding the dealership's profit.

  4. A higher rate than you need

    It's called dealer reserve. The bank pays the dealership more commission when your interest rate is higher, so there's a reason to quote you a rate above what you actually qualify for.

  5. Lagged payments

    Many buyers don't know this exists

    Say your real payment works out to $450 a month. At the sales desk, they show you $500. That leaves them $50 a month of room, and in the finance office they fill it with a warranty or another product. The payment matches what you were told, but now you're paying for something you never asked for.

    Most people don't even know this is possible. We've personally heard coworkers brag about it.

    How a lagged payment works
    Payment you're quoted at the sales desk $500 /month
    $500 — your monthly payment, taxes and fees included (or so you thought)
    $50 /month of room

    ↑ the “lag”: filled in the finance office with a warranty or product you never asked for

    If it's not caught: $50 × 12 months × 5 years
    $3,000 overpaid without realizing it.

    The payment matches what you were promised. What it pays for doesn't.

Did you know?

Up to 600%

Warranties and other finance-office products can be marked up as much as 600%.

$100s → $1,000s

A warranty that costs the dealership a few hundred dollars can be sold to you for thousands.

Dealer reserve

When your interest rate is higher than it needs to be, the lender can pay the dealership more. That extra is called dealer reserve.

Who we are & why we do this

Nobody's scared to buy an iPhone.

So why are so many people scared to buy a car?

We're ex-dealership employees who got fed up.

We got tired of watching people we worked with take advantage of customers, then celebrate and high-five each other over the tactics that worked.

More and more people are afraid to go buy a car. Nobody feels that way buying an iPhone or new clothes. Most people actually enjoy it. Buying a car should feel the same.

We want to change the industry. We know the playbook from the inside, and we use that insider knowledge to make sure you're never the one being taken advantage of.

Service area

We cover all of the Lower Mainland.

Metro Vancouver, the North Shore and the Fraser Valley. Wherever the dealership is, we'll meet you there.

Where we'll meet you
  • Vancouver
  • North Shore
  • Burnaby
  • Richmond
  • New Westminster
  • Tri-Cities
  • Pitt Meadows
  • Surrey
  • Delta
  • White Rock
  • Langley
  • Maple Ridge
  • Mission
  • Abbotsford
  • Chilliwack
  • Hope
  • and everywhere in between
Fraser Valley too Mission, Abbotsford, Chilliwack and Hope sit just east of this map, and they're covered too.
Strait of Georgia Burrard Inlet Boundary Bay Howe Sound Fraser River BRITISH COLUMBIA WASHINGTON, USA West Vancouver North Vancouver Vancouver Burnaby Coquitlam New Westminster Surrey Pitt Meadows Maple Ridge Richmond Delta White Rock Langley Fraser Valley →
FAQ

Questions, answered.

Still wondering about something? Email us and ask.

Do you take money from dealerships?

No. We don't take or make money from dealerships. We represent you, the client, in the buying process.

Do you negotiate the price too?

Yes, as much as you need us to. We coach you through the conversation and step in directly whenever it helps: on the price, the fees, the add-ons and the finance terms. We can't guarantee an exact price, rate or outcome, but we'll make sure you know exactly what you're paying for and why.

New and used?

Both. On any purchase we watch the price, fees, add-ons and financing. On used vehicles we also look for the things that get hidden: odometer rollbacks, cheap bodywork, mismatched tires, and gaps in the used-car inspection where things were skipped or glossed over.

When do I pay, and what if I don't end up buying?

You pay once you've taken possession of your vehicle. buyerside is for when you're 100% ready to make a decision, so do your shopping and test drives first. We'll give you a list of what to look out for and take your calls along the way, then come with you on purchase day.

How far ahead should I book?

At least 48 hours before your purchase day. Once you've done your test drives and you're ready to buy, give us a call with the dealership, the vehicle and the day you're planning to go, and we'll lock it in.

What area do you cover?

All of the Lower Mainland: Vancouver, the North Shore, Burnaby, Richmond, the Tri-Cities, Surrey, Delta, Langley and out through the Fraser Valley. Wherever the dealership is, we'll meet you there.

Will the dealership treat me differently with you there?

Some might. A few get defensive once they realize someone is checking the numbers, but most stay professional. Either way, you're the buyer: the decision, the signature and the money are yours, and we're there to make sure you stay in control of all three.

Buying a car soon? Bring someone who knows the playbook.

One price · All three steps
$500 CAD
That's a sixth of the $3,000 one lagged payment can cost you. On call while you shop, in person on purchase day, and with you at pickup. Pay once you've taken possession of your vehicle.

Tell us what you're shopping for and when you plan to buy. We'll brief you on what to look for, and be there when it counts.

Book your purchase day contact@buyerside.me

Know someone shopping for a car? Refer them, and if they buy with buyerside, we'll send you $100.